Working Smarter, Not Harder To perform More Sales

Insurance Card - Working Smarter, Not Harder To perform More Sales

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Years ago, I learned that you can achieve more by working smarter and not harder. If you are in sales those are undoubtedly your only two options. You can whether work smarter, or you can work harder. The focus of the next few paragraphs is to show you how you can work smarter and growth your sales. In order to eye how to work smarter, you must first look at how man in sales would work harder.

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Insurance Card

In a typical sales office the seasoned veteran sales boss looks at the sales team and will proclaim that the performance of the team is not where it should be, and that because the sales team is not trying working as hard as they can, there is going to be more door knocking and cold calling phone marathons. And instead of knocking on twenty doors a day the sales man must now knock on fifty doors a day. Instead of fifty cold calls a day, the sales man must now make 100 or 150. I have found that this is completely counterproductive to fostering the sales process.

I have never seen the logic in doing something that will eat up my time and yield diminutive if any results. Cold calling will leave you out in the cold. Instead of cold calling I put my brain to work. I manufacture ways of getting the word out so that I don't have to cold call. One of the ways that I do this is by placing a sign in new customer's yard. I used to go to appointments and see where habitancy had pest control done, new pools installed, or their house painted, and there would be a sign in the front yard proclaiming the name of the enterprise that was just completed. I thought, "I can do that." So I did. After I would make a sale, I would ask the new client if I could put up a sign in their yard. I never had anything turn me down, and I got free advertising to go along with the sale.

Another recipe I use is collective speaking. Since my store is insuring the uninsurable, then I make palpate with numerous clubs and organizations and ask if they would let me be one of their collective speakers at one of their meetings. It works out well. I usually get the man that organizes the meeting to call and schedule the date. When I arrive I am warmly greeted. usually these are evening meal meetings so I am fed, and then I get an attentive audience to talk about the worlds of condition and life insurance and indirectly pitch myself to them. This is by far my favorite way to attract new customers. By the way, this one is free also.

The last recipe that I will share is the brochure. A brochure is a great tool. I pass out brochures everywhere. Most habitancy will give enterprise cards to each other; I give out brochures. In the brochure is a brief synopsis of what I do and the services that I offer. It also has my palpate information and my website address. This one costs a little, but if you get great potential paper that will not let the printer's ink bleed through, then you can usually cut the costs on this idea.

In 2006 I produced over million in annualized premium. I did not cold call to get any sale. I used my brain to work smarter not harder. You, too, can do this.

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